The referral network built for real estate agents

Your next referral
shouldn't live in
a text thread.

Find trusted agents. Send referrals. Track every opportunity. Keep every connection organized — all in one place.

No commissions taken. Ever.

Preferral

Coming soon  ·  Founding members get 3 months free  ·  Built by an agent, for agents.

Preferral app — referral dashboard showing active referrals and agent activity

Latest activity

Referral sent to Jordan Blake

Sarah M. from Austin, TX joined the waitlist
Mike R. from Miami, FL claimed a founding spot
Jennifer K. from Pittsburgh, PA joined the waitlist
David L. from Nashville, TN claimed a founding spot
Amanda W. from Phoenix, AZ joined the waitlist
Carlos M. from Dallas, TX claimed a founding spot
Rachel B. from Chicago, IL joined the waitlist
Tom H. from Denver, CO claimed a founding spot
Sarah M. from Austin, TX joined the waitlist
Mike R. from Miami, FL claimed a founding spot
Jennifer K. from Pittsburgh, PA joined the waitlist
David L. from Nashville, TN claimed a founding spot
Amanda W. from Phoenix, AZ joined the waitlist
Carlos M. from Dallas, TX claimed a founding spot
Rachel B. from Chicago, IL joined the waitlist
Tom H. from Denver, CO claimed a founding spot
The problem

Referrals are valuable.
Managing them
shouldn't be messy.

The group-text referral

"Anyone know a great agent in Scottsdale?"

Agents rely on Facebook groups, texts, DMs, and informal recommendations to find other agents. No structure. No accountability. No follow-through.

The forgotten referral

"Whatever happened with that client I sent?"

You sent a client months ago. Now you're wondering if they ever connected, if a deal happened, and whether anyone remembers the referral agreement.

The referral spreadsheet

"It's in a spreadsheet. Or a note. Or an email."

Names, numbers, follow-ups, agreements, status updates — scattered across every tool imaginable. None of them built for this.

Preferral puts it all in one place.

Join the Waitlist
Meet Preferral

One place for your
entire referral network.

Preferral is a referral networking and management platform built specifically for real estate agents.

01

Find

Find the right agent.

Search a growing network of real estate professionals by market, specialty, and experience. Know who you're working with before you send a single client.

02

Send

Send the referral.

Keep the client, referring agent, and receiving agent connected from day one. Set your referral fee. You choose who gets it. You're in charge.

Sent Accepted
03

Track

Know what's happening.

Real-time status updates from sent to closed. Never wonder again what happened to a referral you sent months ago.

Active Under Contract Closed
04

Close

Protect the relationship.

Keep both agents connected through the transaction so referrals and commissions don't fall through the cracks — ever again.

Your network matters

Your network is one
of your biggest assets.
Preferral helps you
actually use it.

Build your professional referral network. Find agents in markets you don't serve. Create relationships. Send business. Receive opportunities.

Brielle Brown
Cape Coral, FL
Naples, FL
Tampa, FL
Pittsburgh, PA
Nashville, TN
Scottsdale, AZ
Charlotte, NC
Miami, FL
For agents

Everything your referral
process has been missing.

🔍

Find the right agent.

Search by market, specialty, and experience. Know who you're working with before you send a single client.

📤

Send with confidence.

One place for every referral. No more digging through texts or DMs wondering what happened months later.

📊

Track every status.

See where every referral stands — at a glance, any time.

Sent Accepted Under Contract Closed
📁

Keep it together.

Details, updates, and documents stay with the referral — where you can actually find them.

Agents upload their own referral agreements into the hub.

🔔

Your Brain is Fried.

Both agents stay connected through every milestone. No more rummaging through communications to remember an agent's name or number.

🚫

Your commission.
Yours.

Preferral does not take a percentage of your referral fee. Ever.

No commissions taken. Ever.

No commissions taken. Ever.

Your referral
commission
stays yours.

Referral Commission $7,500
Other platforms take 25–35%
Preferral percentage $0

Preferral gives agents the tools to connect, organize, and manage referrals. We don't take a percentage of your referral commission.

Yeah, we're not like those other referral companies.

No commissions taken. Ever.

Be first in

Join the Preferral waitlist.

Get early access to a better way to manage your referral business.

3 months of Preferral free
Early access before public launch
Influence upcoming features
Head start building your network

No spam. Just launch updates, early-access opportunities, and important Preferral news.

1,011 founding spots remaining
🎉

You're on the list.

We'll keep you updated as Preferral gets closer to launch.

Know another agent who would love this?
Send them to preferralapp.com

Brielle Brown, Founder of Preferral

Brielle Brown

Founder, Preferral

Built from experience

Built by an agent,
for agents.

"Preferral was created out of a need I experienced firsthand. Referrals are a valuable part of an agent's business, including mine, and they are constantly managed in the most chaotic way possible. DMs, Facebook groups, notes scattered on your desk, and memory.

After repeatedly seeing the same issue, I realized there wasn't a trusted platform to solve this problem — where the agent isn't throwing hundreds of dollars a month into yet another platform that under delivers, or giving up even more commission.

Now you can find trusted, vetted agents for your clients, track what happens through the transaction process, stay connected through closing, communicate, and have a dedicated space for referrals sent and received.

I hope you can utilize it and appreciate it as much as I do. I look forward to working with you."

— Brielle Brown
Licensed REALTOR® in PA & FL

Real Estate Professional Multi-Million Dollar Producer 6+ Years in Real Estate PA & FL Licensed
Do you qualify?

This is built for
serious agents.

Preferral is designed for working real estate professionals who take referrals seriously. Here's who we're looking for.

✓
2+ Years in Real Estate

You've been in the industry long enough to understand the value of a trusted referral relationship.

✓
5+ Transactions Per Year

You're actively working. You close deals and you know how much a well-managed referral can impact your business.

✓
Great With Follow-Up

You respond. You communicate. You don't leave referring agents wondering what happened to the client you sent.

✓
Ready to Grow Your Referral Network

You see the opportunity in building professional relationships beyond your local market — and you're ready to act on it.

✓
Licensed in Any of the 50 States

Preferral is open to licensed agents nationwide. Your next referral partner is already here, wherever you are.

Questions

Frequently asked
questions.

What is Preferral?
Preferral is a referral networking and management platform designed specifically for real estate agents — to find agents, send referrals, receive referrals, track opportunities, and keep referral information organized in one place.
Who is Preferral for?
Licensed real estate professionals who send, receive, or want to grow their referral business. Whether you're a solo agent or part of a team, if referrals are part of how you work, Preferral was built for you.
Does Preferral take part of my referral commission?
No. Preferral does not take a percentage of referral commissions. What you earn from your referrals is yours. We charge a simple flat subscription — not a cut of your livelihood.
Does Preferral provide the referral agreement?
Agents remain responsible for creating and executing their own referral agreements. Preferral provides a place to upload and keep those documents associated with the referral inside the Referral Hub.
When will Preferral launch?
Preferral is targeting a Fall 2026 launch. Join the waitlist to hear more about the launch and exclusive early-access opportunities.
How much will Preferral cost?
Founding member pricing is $9.97/month — and founding members also receive 3 months completely free. This pricing is locked in for founding members while the promotion lasts.
What if I send or receive no referrals?
Preferral members receive value beyond referrals. Every month, all users receive marketing materials, Canva templates, and marketing ideas to help grow their business — whether referrals are actively flowing or not. Your membership works for you either way.

Your next referral
could come from anywhere.

Your network should too.

Join the agents getting early access to Preferral.

Join the Waitlist

Find agents. Send referrals. Track opportunities. Keep your commission.